Currently based in Chennai, India, Vivek Karunakaran graduated from the National Institute Of Fashion Technology, Chennai, India with an award winning Diploma in Fashion Design in 2002. He was awarded the Best Constructed Design Award for his Collection – Pavillion de’ Desir at the NIFT Graduating show 2002.
Starting his fashion career with Isex Fashions, Chennai as the Creative Head – he has put together collections for various American & European labels like Zara, Kenzo, Diesel, Facconable, Napapijri, Armani and Brooksfield.
Debuting at Lakme Fashion Week in 2007 with his Autumn Winter Collection – “Dark Romance”, Vivek was one among the ‘Generation Next Designers’ identified by eminent personalities from the fashion fraternity at LFW, with a promising future. He is one of the few designers in India who has been noted for the extensive range offered in both Menswear and Womenswear. Today the label, “vivek karunakaran” retails at the VK Flagship Store situated at Rutland Gate, Chennai along with few of the best high fashion stores across the country. Over the years, the VK label has also found its presence and fan following in select international cities across the world.
VK has been associated with the Lakme Fashion Week, Amazon India Fashion Week, ATP Chennai Open, Pantaloon Femina Miss India & various other prestigious events through the calendar year. Most recently VK conceptualized and created a fashion collection for the Handloom Export Promotion Council of India, Ministry of Textiles for the International Trade Fair.
Vivek has also been styling eminent personalities from the world of Cinema, Music & Sports to the likes of Christian Louboutin, Sonam Kapoor, Ranveer Singh, Lisa Ray, Anil Kapoor, Leander Paes, A R Rahman, Shankar Mahadevan, Sonakshi Sinha, Nagarjuna, Nicole Faria, Amy Jackson, Suriya, Chiyaan Vikram, Parvathy Omanakuttan and many more.
Disregarding the enduring compulsion to make a statement, each VK ensemble explores a modern vocabulary of design in wearable urban styles. The styling is minimal & honest with handcrafted finishes, re-focusing the attention on silhouette and form. Crowned with a hint of Bohemian touch that comes from a free spirited heart, the VK label is Gorgeous & Edgy with a hint of understated Glamour.